To be or not to be Black owned—longer of Black History Month?
To be or not to be Black owned—longer of Black History Month?
Let’s have the discussion everyone else is already having when it comes to being Black owned. Or, we can keep it short as in, it is now our decision to be Black owned—longer than the period between MLK Day and Black History Month.
We’re starting 2025 with Black owned as the leading prompt, keywords, and call-to-action in our marketing for Best Shower Soapery.
Why? Because, at Best Shower Soapery, we’re reading the room. Our leading prompt is now what we have heard and experienced in selling to a general public.
Whether face to face or online, being Black owned is in the conversation and definitely 💯 in the buying decision. So let’s just lead with being Black owned. I’m sure it will improve the bounce rate.
We are Black owned—longer than the period between MLK Day and Black History Month.
And to answer the next question, “do you only want Black customers?” We want customers “searching for Black owned”.
Reading the room and the final buying decision, we found those are the customers who stick and stay—longer than the period between MLK Day and Black History Month.
There’s history in this decision. For three years, yes we mean recent history. No need to go all the way back. But let’s consider that as well. Best Shower Soapery’s soaps were available at farmers markets. That means face to face interaction with consumers in hyper specific communities. We watched the buying decision as it played out—in real time.
Best Shower Soapery’s soaps are also available online. This feeds us data daily. Much of our traffic is driven via live streaming shopping content. Again, we watch the buying decision play out in real time.
The conclusion being, in the bath industry, that some would say is saturated and dominated, we found our customers “searching for Black owned” and headed to the showers.
We lathered them up with a club of exceptionally crafted shower soaps all year long—longer than the period between MLK Day and Black History Month.
So again? We’re starting 2025 with Black owned as the leading prompt, keywords, and call-to-action in our marketing for Best Shower Soapery™️.
Searching for Black Owned? Join Best Shower Soapery’s Shower Lovers Club Subscription Box https://bestshowersoap.com/products/soapofthemonth