Sold Out is a Flex — But Let’s Talk About the Reality Behind the Hype

Each of these bars already sold! Sold out is a flex — but let’s talk about the reality behind the hype:

Each of these bars already sold. Sold before their design came to mind. Signals demand. Yet, selling out means I’m meeting not exceeding demand. Nor am I increasing my reach and conversions. Doing just enough. 

Not being hard on myself. Nor am I moving the goal post. I’m just realizing what I want, I already have —demand.

But am I, like so many, frustrating my customers by being sold out?

Selling out is costing me sales, frustrating loyal customers, and stunting growth when I’m not ready to replenish.

When a product sells out faster than expected, here’s what I’ve learned:

• Customers leave disappointed instead of converted.

• Customers try other products while I restock.

• Subscription growth slows because there’s nothing to upsell.

• Marketing momentum stalls — those clicks and ads lead to dead ends.

Lesson learned? “Sold out” should be a milestone, not a business model.

For me and Best Shower Soapery, I’ve shifted toward planned production + priority access for subscribers to avoid the sold-out spiral. Fresh drops, starter packs, and club exclusives mean my best customers don’t miss out — and neither do I.

Flexing will have us celebrating being sold out when we should be turning that hype into sustainable growth.

#DigitalMarketing #SmallBusinessTips #EcommerceGrowth #ShowerLoversKnow